About Second To None

Headquartered in Ann Arbor, Michigan, Second To None’s mission is to help companies model, measure and manage the customer experience. We partner with the world’s leading brands to design and manage their mystery shopping, customer feedback survey and brand compliance research programs. Our clients include regional and national restaurant brands, mass merchandise and specialty retailers, consumer electronics and wireless brands, banks and insurance providers and a variety of healthcare organizations. Our experience also includes the automotive sector, gas stations/convenience stores, the travel and hospitality industries and governmental agencies.

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Mystery Shop for an Industry Leader

In choosing to mystery shop for Second To None, you are assured of working with an industry leader. Founded in 1989, our mystery shoppers have had the opportunity to evaluate nearly every form of consumer business in every part of the nation. We are a Charter Member of our global trade association (MSPA) and have served at every level of leadership on the MSPA Board over the past decade.

Join our Secret Shopper Team

Second To None mystery shoppers/secret shoppers work with us as Independent Contractors. Work is made available on an assignment-by-assignment basis, and as an Independent Contractor, you have complete freedom in deciding to accept or decline assignments as they become available. We have assignments available all across North America and welcome you to join our national independent contractor network. Your first step to becoming a mystery shopper is to complete our free online mystery shopper application. Check out our Frequently Asked Questions page for more information on being a shopper.

What Makes a Successful Mystery Shopper?

We seek male and female consumers across the U.S. and Canada who:

  • Enjoy interacting with people and have excellent observation skills.
  • Are capable of remembering small details.
  • Have good time-management skills.
  • Have good written and verbal communication skills.
  • Have a computer and the ability to check email often.
  • Have reliable internet access and transportation.
  • Have access to a scanner or digital camera.

    • Benefits of Secret Shopping

  • Secret shopping enables you to earn extra income.
  • Restaurant assignments include meal, tax and gratuity reimbursement.
  • We give you access to a variety of assignments across the U.S.
  • We offer assignments that fit with your flexible schedule.
  • Your mystery shopping feedback directly improves customer service.
  • You have the opportunity to learn new information and skills.


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    • Fact Sheet
    • Contact Us

    • BBB

    • BBB

    • MSPA

      • Shopper Help Desk
      Email the Help Desk
      734.302.8444

      Second To None, Inc.
      303 Detroit Street, Suite 1
      Ann Arbor, MI 48104 USA