We obsessively and passionately help brands become legendary.
From our headquarters in Ann Arbor, Michigan, we assist Fortune 1000 brands and emerging companies seeking to become the leaders of tomorrow in measuring, understanding, and optimizing their brand performance across all points of customer interaction. Our work is part science, part psychology, part technology, and part consultation. All focused on making certain customers are getting authentic brand experiences.
Using a North American field force of more than 200,000 Customer Experience Auditors, we deploy trained and certified field researchers into your brand environment to observe, listen, evaluate, and engage with your associates across all customer touch points – in store, online, and by phone. Findings are collected, analyzed, and streamed on demand, allowing client stakeholders to integrate results with their decision making.
Although our science and technology are well-known, it is our personal touch that accounts for our outstanding client retention. Together, we’re in it for the long haul. For potential clients, we believe in mutually exploring the opportunity for working together through open dialogue and candid discussion. We only want to work with companies where we are aligned on a personal and philosophical level. We acclimate ourselves as a partner, and start to become an extension of your organization, so that there is almost no delineation of where our company begins and yours ends. If you are passionate and committed to improving your customers’ experiences and truly realizing your brand potential, we are for you.
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