Blitz Your Customers
Yesterday, Krystal Burgers began selling the Krystal Blitz at its 400+ quick serve outlets in the Southeast. A branded energy drink aimed at the 16-24 year old segment, Krystal's entry marks an obvious departure from latte-laden offerings at other quick serve chains.
The Blitz could be a huge success for Krystal because it strengthens the connection between key customer desires and Krystal's brand experience–it makes an already unique experience more authentic by drawing on customer expectations. Everything about Krystal caters to the young adult segment, from the physical environment to MilkQuakes and chili dogs. In the Blitz, Krystal offers a targeted high-margin product that "fits".
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