Mystery Shopping
Mystery Shopping Improves Operational Performance
Mystery shopping is the heart and soul of Second
To None. Our mystery shopping services are world-renowned for uncovering details
of the actual customer experience quickly and accurately.
Confused about mystery shopping? Learn more in our mystery shopping FAQ.
Competitive Benchmarking
We don’t like to look at any brand in a vacuum. Our competitive benchmarking
expertise allows us to measure your brand against your strongest competitors to
make certain you are meeting and exceeding expectations.
Site Presentation & Merchandising Inspections
What you can’t see can indeed hurt you. That is why we perform inspections
of individual sites to make certain everything is orderly, and that merchandising
is up-to-date and presented as intended.
Product Knowledge, Sales & Pricing Evaluations
We go above and beyond traditional mystery shopping reports. We act as a consultant
making certain your brand is properly represented and that everything is priced
correctly through a combination of customer feedback and industry intelligence.
Product Demonstration Audits
Second To None makes certain that products and services are being demonstrated properly
and that customers receive the intended product- and brand-specific messages.
The Second To None Difference
Mystery shop companies are not all the same. Second To None makes significant contributions
to the market research industry and to our industry association (MSPA). We have developed a strong team and an in-house technology
platform that helps us provide key elements of a successful mystery shop program:
- We have shoppers where you need them. Our database includes more
than 200,000 shoppers in the US, Canada, the Virgin Islands and Puerto Rico.
- Passion for data quality. Your mystery shop data passes through
at least two electronic validations before two in-house editors check each shop
report against established rules. The two-phase process ensures a less than 1% rejection
rate across all Second To None mystery shop programs.
- Shopper training. We use every available channel to train shoppers
for your program. Every mystery shopper must complete an online training (including
written, and video content) before conducting a shop. Each report is then scored
to allow Second To None to retain only best, most accurate and dependable shoppers.
- End-to-End services in house. Second To None completes all aspects
of your program in-house, from program scope and design, to technical implementation,
to scheduling and data quality, to analytics.