STN Joins International Mystery Shopping Alliance
March 12, 2004

ANN ARBOR, MICHIGAN - Second To None, Inc. today announced it has teamed with twelve leading mystery shopping providers to offer customer experience measurement solutions on a global scale. In addition to its current coverage of the United States, Canada, Mexico and the U.S. Virgin Islands, Second To None now offers its services in the United Kingdom, Sweden, Holland, Belgium, Spain, France, Germany and Italy. Future expansion will include Japan, India and Australia .

The International Mystery Shopping Alliance (IMSA) represents the first commercial alliance of its kind within the mystery shopping industry, comprised of a market leader in each country providing expert local knowledge and project administration services .

"In joining IMSA, we have made a long-term commitment to serving our clients wherever they do business, and to ensuring international projects are solidly managed at the local level by an experienced agency with a proven track record of success" commented Jeff Hall, CEO.

To learn more visit: http://www.theimsa.com

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