IMSA Taps Second To None President as Director
September 20, 2005

September 20, 2005 – LONG BEACH, CALIFORNIA: The worldwide membership of the International Mystery Shopping Alliance (IMSA) today elected Second To None’s Founder & President, Jeff Hall, to serve on its Executive Board as Secretary and Director for 2005/2006.

“I am honored to have been electded by fellow IMSA members to serve the organization over the coming year,” commented CEO Jeff Hall, “This alliance of top tier mystery shopping providers is uniquely positioned to serve our global clients with industry-leading solutions and services and Second To None is committed to serving brand leaders in their needs of understanding the customer experience on an international scale”.

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About IMSA
The International Mystery Shopping Alliance is the first worldwide alliance of mystery shopping companies and was created to provide international coverage for mystery shopping activities around the world, both for local and international projects, with a guaranteed level of quality and professionalism.

It covers all five continents through a service offered by consolidated companies, one per country, each sharing its own local mystery shopping experience as well as a thorough knowledge of their own markets. The result: A quick and flexible answer perfectly adapted to each country.

The Alliance constitutes the largest-ever network of individually recruited and trained mystery shoppers: over 500,000 active shoppers conducting 1,000,000 visits per annum. The aim: To provide the most advanced, reliable, thorough and actionable analysis of any company's multiple points of customer contact and sale, in whatever market, wherever they're located around the world.

For more information please visit: www.theimsa.com