Global Research Alliance IMSA Taps Jeff Hall as CEO
May 22, 2006
LONDON, UK: Shareholders of the International Mystery Shopping Alliance today announced the appointment of Jeff Hall, President of Second To None, Inc., to serve as the group’s CEO for 2006 and 2007.
“It is an honor and privilege to assume this role for my IMSA colleagues”, remarked Mr. Hall. “The International Mystery Shopping Alliance is growing at a measured pace worldwide, serving global brands with a keen interest in measuring and optimizing the customer experience across boundaries, wherever they conduct business. Our 22 affiliate offices now encompass nearly 1,000 employees and a highly trained researcher network spanning over 100 countries.”
Recognized as a leading figure within the customer experience research community, Mr. Hall has previously served as director, vice-president and president of the global industry trade association, MSPA (www.mysteryshop.org).
About The IMSA
IMSA was created in 2003 to fill the need for quality mystery shopping services across the world using experienced and expert local agencies.
Global Coverage: IMSA covers the world through its member companies and contracted associates. All members work within agreed upon quality standards, providing common technical and communications platforms for all projects, whether ad hoc or continuous. The result is a client–orientated, expert and flexible solution globally, and for each country. IMSA utilizes more mystery shoppers [over 500,000] and conducts more mystery shopping visits [2 million+ annually], than any other mystery shopping supplier.
Local Knowledge: All IMSA members offer mystery shopping and related services for local as well as global projects. IMSA provides the most reliable, advanced, and actionable mystery shopping services around the world. All IMSA members are major mystery shopping companies in their own territories with practical working knowledge and experience of local geography, languages, customs, and working practices.
For more information: www.theimsa.com
###
