May 15, 2008

Not only can you paint the town red with Benjamin Moore paints, you can stain and finish it as well.

Second To None has been selected by Benjamin Moore as its partner in measuring, understanding and optimizing the customer experience across its North American retail network. Broad ranging objectives of the engagement include brand experience strategy design, in-store observational research and a full suite of reporting and analytics customized to the needs of store-level managers.

In addition to ready-mixed colors -- sold under such brands as Benjamin Moore Paints, Moorcraft, and Benwood -- the company can match almost any shade with roughly 3,300 colors. The company sells its paints through approximately 4,000 independent paint and decorating stores.