July 25, 2008

Second To None announces the availability of a new assessment tool to support its clients in developing and implementing a differentiated customer experience. Utilizing a four-step methodology, the Brand Experience Strategy Assessment measures several organizational perceptions across 1) Defining Customer Values, 2) Designing Your Brand’s Customer Experience, 3) Equipping People to Deliver Consistently and 4) Sustaining and Enhancing Performance.

"What gets measured gets mastered", commented Second To None CEO, Jeff Hall, "and this tool is designed to support our clients in doing just that, by having deeper conversations around their customer experience vision, while quantifying just how prepared diverse internal stakeholders are to delivering on their brand promise."

The Brand Experience Strategy Assessment provides an overall interpretation of where your company stands in its desire to create, implement, and sustain a differentiated customer experience.