Monitor and improve adherence to brand standards to preserve and strengthen brand equity.

Our Brand Compliance Audit solutions are primarily aimed at addressing specific compliance and regulatory needs within the Healthcare, Insurance, Retail and Government industries. They are built on the understanding that even the most diligent field representatives operate on a measure of trust. You trust that your field representatives are accurately portraying the brand relative to the appropriate federal, state, local and company standards. And moreover, that they are doing so in a manner that is preserving and/or enhancing brand equity. Typically, our Brand Compliance Audit programs take the form of detailed observational studies and training exercises that ‘test’ a representative's knowledge of and compliance with these various brand standards.

We truly pride ourselves on taking a practical approach to Brand Compliance Audits and accomplish this through our:

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  • Integrated Program Design— we design and customize every aspect of your Brand Compliance Audit program around your organizational lens (how you view and interact with your customers) to ensure the resulting business intelligence is both relevant and actionable to your stakeholders, while being mindful of drawing the direct linkages back to how your customers experience your brand.

  • Modular Questionnaires— we engineer flexibility into your Brand Compliance Audit program using modular questionnaire applications that offer 1) a ‘core’ module dedicated to monitoring the most mission critical elements of your brand compliance strategy, and 2) ‘dynamic’ questionnaire modules through which emerging initiatives can be quickly assessed and acted upon.

  • Extensive Auditor Network— with a network of over 250,000 mystery shoppers and brand auditors throughout the United States and Canada, we can confidently guarantee that we have auditors wherever and whenever you may need them. Second To None is also a founding member of the International Mystery Shopping Alliance (IMSA), enabling us to offer worldwide Brand Compliance Audit solutions in every major global market.

  • Refined Auditor Selection and Training— we customize the selection of auditors for your program based on specific demographic and lifestyle characteristics of primary interest. Eligible auditors then complete a training and certification module designed around the specific objectives and requirements of your program.

  • Comprehensive Auditor Management— our auditors are managed on a day-to-day basis by our team of internal field operations associates and are continually rated and ranked on several quality metrics. Auditors’ performance on these quality metrics has a direct influence on their eligibility for future assignments. Our systems also monitor shopper scoring bias (both positive and negative) and we regularly inactivate auditors who display a tendency to consistently award high or low overall scores.

  • Obsessive Focus on Data Integrity— we employ a multi-phase quality assurance process that involves the extensive use of statistical process controls, as well as editing, clarifying and proofing by at least two different internal quality assurance associates that have been trained on your program’s specific quality criteria. The end result is that each audit report meets your exacting standards prior to it being released to you and your stakeholders.

  • Real-Time Reporting— Our CATAPULT reporting console provides you access to your Brand Compliance Audit reports in real-time, and offers a wealth of customizable and user-friendly reporting features that empower you and your brand compliance stakeholders to take action quickly.

  • Robust Analytics— we use a variety of transparent and best-in-class quantitative and qualitative analytical tools that your team can understand and that quickly transform Brand Compliance Audit data into customer experience insights, and always present analytic insights to you in the simplest manner possible.