Compliance Audits

Protect Brand Equity and Mitigate Risk with Alcohol and Tobacco Compliance Oversight

Alcohol and Tobacco Sales compliance audits can serve as a powerful organizational tool.

Highly quantitative and detailed by nature, these assessments allow your organization to quickly identify location-level liabilities related to the sale of alcohol or tobacco products to underage consumers.

Second To None’s Alcohol & Tobacco Compliance solutions can help you continuously and accurately understand how well your organization adheres to company-defined sales standards, as well as state and federal regulations.

Compliance auditors are deployed to complete reports in a fully anonymous manner, or depending on the program requirements, may reveal/identify themselves at some point during the evaluation.

An optimally designed and managed Alcohol and Tobacco Compliance Audit supports a cross-section of internal stakeholders in ensuring consistent adherence to brand standards:

  • Marketing Operations
  • Merchandising Strategy
  • Product Availability & Pricing
  • Human Resources & Training
  • Legal
  • Information Systems

Audits help answer crucial organizational and brand questions:

Are all locations correctly following signage initiatives?
Are customers consistently asked to show identification and proof of age?
Do sales associates respond appropriately to customers without identification?
Are any signage or sales associate deficiencies evident?

Alcohol and Tobacco audits can be enhanced in richness through optional gathering of video, audio and/or photographic images to supplement the detailed written reports.

Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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