Are you getting the best feedback from your customers?
One of the goals of every Customer Experience initiative is to hear the voice of your customer, and create long-lasting relationships between them and your brand based off of this feedback. An effective method of creating this relationship is to implement a program of Customer Communities. By explicitly involving and grouping these interested customers together, you can get a clear picture of what your customers desire, as well as creating a mutual relationship built on service rather than just trying to sell. By implementing these Customer Communities, your brand can achieve an outside-in perspective of the way that your brand is perceived by your customers.
Second To None’s Custom Research capabilities are uniquely suited for creating and analyzing customer communities because of our widely distributed community of independent contractors, as well as the platform and tools that we work with. Our team of experts has been working with large national brands for decades, and as a result, we have helped them foster long-lasting relationships with their customer by efficiently optimizing the Customer Experience. Customer Communities can play an important role in this ecosystem because they are direct way to both positively impact the daily lives of your customers, as well as learn and understand the ways in which they think of your brand.
An optimally designed Customer Community Custom Research will result in:
- Creation of more brand ambassadors
- Longer lasting customer relationships
- More feedback regarding the Voice of your Customer
- Optimized Customer Experience
Customer Community Custom Research pressing brand questions:
Are you actively trying to understand the voice of our customer?
What kinds of interactions do we have with our customers beyond the point of sale?
How are we reaching out to our customer base?
How do our customers feel about us compared to our competitors?
Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.