Custom Research

What methodology is your brand using to hear the voice of your customers?

Intercepts, Interviews and Focus Groups are three common methods of custom research that can be used to get a better picture of the experience that your customers desire. These approaches allow you to create uniquely designed programs, that provide specific information regarding your customers. Whether you are intercepting random patrons of your store, interviewing existing customers, or creating directed focus groups, these efforts will not only give you valuable information, but also show your customers that you are striving to listen to their voice and cater your brand to those wishes.

Second To None is specifically suited to meet your brand’s Custom Research needs because of our extensive tools, platform and expertise. Our staff has the experience necessary to read the trends within your brand’s industry, and create custom Intercept, Interview and Focus Group research programs to reveal the information that can unlock your ability to create the best possible Customer Experience. We create all of our custom research programs in-house, and as a result we pride ourselves in providing clear and actionable reports to our clients.

An optimally designed Intercept, Interview and Focus Group program will lead to:

  • Better data surrounding your customer desires
  • More transparency between your brand and your customers
  • Longer relationships with customers
  • Information to help segment customers into specific groups

Intercepts, Interviews and Focus Group pressing brand questions:

What methods do we use to measure Customer Experience data?

How do our customers perceive our brand?

What is the best way we can improve our Customer Experience?

How long do our customer relationships last?

Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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