Ensure Consistency and Strengthen Brand Presentation
Second To None’s Marketing & Merchandising solutions can help you continuously and accurately understand how well your organization adheres to marketing campaigns, on-site signage and point of purchase initiatives, planogram compliance, product/merchandise placement, pricing and availability.
Compliance auditors are deployed to complete reports in a fully anonymous manner, or depending on the program requirements, may reveal/identify themselves at some point during the evaluation.
An optimally designed and managed Marketing and Merchandising Compliance Audit supports a cross-section of internal stakeholders in ensuring consistent adherence to brand standards:
- Marketing Operations
- Merchandising Strategy
- Legal & Compliance
- Human Resources
- Information Systems
Sample applications of compliance audits focused on Marketing & Merchandising:
Multi-unit Quick Serve Restaurants: time-sensitive in-store marketing initiatives, point of purchase and table top signage, menus, menu boards, pricing, new product launches, product availability, food & beverage preparation, speed of service, product knowledge
Multi-unit Retailers: product/line launch signage, planogram accuracy, product demonstrations, merchandise availability, point of purchase signage, customer awareness to sales, product promotions, etc.
Coffeehouses and Cafes: speed of service related to new menu offerings, food & beverage preparation, in-store signage, drive-thru menu boards, pricing
Audits answer pressing brand questions:
Are all locations correctly following marketing and signage initiatives?
Are new menu offerings available and accurately prepared?
Are customers clearly aware of new products or merchandise?
Do our systems and procedures work in tandem to deliver an optimal experience?
Are any marketing or merchandising deficiencies evident?
Marketing and Merchandising audits can be enhanced in richness through optional gathering of video, audio and/or photographic images to supplement the detailed written reports.
Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.