Competitive Benchmarking

How do you stack up in your industry compared to the rest of the nation?

In order to become a leader within your industry, you first need to understand what qualities those who already at the top possess. Conducting National Key Competitor Studies will allow your brand to understand the strengths of your competition in order to emulate their success, but also show you which areas you can excel at in order to exploit the weaknesses across the rest of the industry.

Second To None’s National Key Competitor Studies are pivotal to growing your brand because it lets you access the valuable source of information created by your competitors. This is an efficient process because we allow you to unlock industry secrets with our scientific look into the inner-workings of your competitors. Second To None will quickly and efficiently condense this mass amount of data collected and filter it down into a simple to understand, and easy to read report that allows your brand to gain actionable insights. Remember, that the only way to vault ahead of the competition is to understand what they are doing themselves.

An optimally designed and managed National Key Competitor Study will lead to:

  • Better understanding of industry trends and climate
  • Ability to evaluate your brand’s strengths and weaknesses
  • More clear view of your organizations current Customer Experience abilities
  • Better understanding of your target customer’s desires

National Key Competitor Study pressing brand questions:

How do you stack up against the national leaders in your industry?

What does your brand do that is similar to the top of the industry?

What aspects of our Customer Experience can we improve upon?

What Customer Experience practices are shared among the industry leaders?

Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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