Competitive Benchmarking

Are you setting the right goals or benchmarks for your brand?

The ability to evaluate your own brand’s Customer Experience capabilities is dependent on understanding how the competitors in your industry function. One major area to focus on when monitoring competitors are Operational and Sales benchmarks. This will give your brand clear insights into how and why certain competitors are performing the way they are. Operations and Sales Focused Benchmarks can be vital information in terms of creating the best possible Customer Experience, because you can get a consumer’s perspective onto how your competitors establish their Customer Experience, and use these insights to change your brand strategy.

Second To None is a valuable resources when it comes to Operations and Sales Focused Benchmarks because of our extensive knowledge and experience regarding industry trends. With close to thirty years of working in the Customer Experience industry, we have helped major brands across different industries maneuver through both productive and stagnant times, and as a result we have the ability to monitor and predict these kinds of trends. Operations and Sales Focused Benchmarks play a huge role in this picture because it provides an in-depth analysis of the daily activities of both yourself and your competitors, and will eventually lead to actionable insights that can be used to improve your brand’s Customer Experience.

An optimally designed and managed Operations and Sales Focused Benchmark will result in:

  • Ability to optimize daily activities of your employees
  • Better understanding of which individual aspects of customer journey impact the Customer Experience
  • Key insights into how competitors within your industry are managing their Customer Experience
  • Analysis regarding which aspects of your Customer Experience need improvements and which areas should be replicated

Operations and Sales Focused Benchmark Study pressing brand questions:

Are our daily processes matching up with industry leaders?

Do we currently have any measurements of how operations affects Customer Experience?

Which aspects of our daily operations have the greatest effect on the Customer Experience?

How does our brand’s Customer Experience stack up compared to industry leaders?


Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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