Are you using the right methods to hear the voice of your customer?
Of the many kinds of custom research methods, one of the better ways to obtain long-term information about your Customer Experience is through Panel Research. By explicitly segmenting your customers into these panels, and conducting these long-term research initiatives, you can test new campaigns, rank your products or services, and measure your ability to create and maintain long customer relationships. While similar to focus groups, Panel Research programs can provide more specified information because you are developing a longer and more detailed relationship with those customers on the panel.
Second To None is strategically suited to meet your brands Panel Research needs because of our ability to galvanize a large number of shoppers to get involved. We have an extensive network of over 400,000 independent contractors, and we can segment them into whatever specific demographics or groups that you are trying to analyze. Additionally, our team of experts has the knowledge and ability to create custom research programs to match these same needs. Our Panel Research abilities reign true with the philosophy we have established throughout the rest of our brand: we have the infrastructure and resources to provide and analyze the big data that your brand desires, however we strive to create the kinds of relationships with our clients.
An optimally designed Panel Research program will result in:
- Ability to form long-term relationships with customers
- Deepened knowledge regarding the demographics of your customer base
- Ability to cater Customer Experience to customer desire
- More information about your current Customer Experience standards
Panel Research program pressing brand questions:
Who are our customers?
What do our customer desire in terms of Customer Experience?
How are we collecting data about our customer journeys?
Do we have any system for collecting customer feedback?
Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.