Custom Research

How well do you know where your customers are coming from?

Mapping out the customer journey is incredibly important when cultivating your brand’s Customer Experience, because it allows you to more easily digest and conceptualize the demographics of people that are interested in your brand. Segmentation is key in this Customer Experience initiative because it gives your brand the knowledge base to cater unique pathways for your customer to interact with your brand. By segmenting your customers into more specific groups, you can create a more beneficial experience for them, as well as attract more like-minded customers to your product or service.

Second To None is suited to serve your brand’s segmentation needs because of our breadth of knowledge and work within the Customer Experience. After close to thirty years of helping our clients optimize Customer Experience, we have the ability to recognize and read trends, and apply this knowledge to create clear and actionable reports. Our unique capabilities in terms of custom research can help your brand create segmented groups of target customers, and also improve the impact that you have on these customers. We will recognize which segments are the best target for your brand, and cater a custom program to fit the unique needs of your brand.

An optimally designed Segmentation Custom Research program will lead to:

  • Awareness surrounding the demographic make-up of your customer base
  • Ability to create accurate customer journey maps
  • Ability to create a specifically designed Customer Experience
  • Better understanding of the way the public perceives your brand

Segmentation Custom Research pressing brand question:

Where do our customers come from?

Who are our customers?

Why do our customers choose us instead of the competition?

What are the best ways to group our customers?

Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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