Specialty Retail Customer Experience
It can be difficult to recognize trends or make bold statements regarding specialty retail, but one thing that has remained consistent is the importance of maintaining an excellent Customer Experience. Because of the wave of internet options that is now available for virtually any product or service, these specialty retailers are forced to use Customer Experience as a tool to jump ahead of the competition. This differentiation is key for customers when they determine where to spend their hard-earned cash.
Specialty retailers performing well are strategically focused on the drivers of customer satisfaction, nurturing brand advocacy and offering a genuinely differentiated customer experience.
Specialty Retail Mystery Shopping
Creating an optimized Customer Experience within your specialty retail brand can help induce widespread customer satisfaction and overall growth. Second To None is uniquely equipped to measure, analyze, and optimize your existing specialty retail Customer Experience, helping to create a better relationship between you and your customer.
Specialty Retail Voice of Customer
Voice of Customer Feedback surveys play a vital role for specialty retailers because it allows them to gain insights that would otherwise be unheard.
A properly designed voice of customer feedback survey initiative can deliver a rich set of ongoing insights, including:
- Brand perception
- Information regarding the preferences of your target customers
- Specific information regarding day-to-day employee activities
- Ability to segment success from failure across different store locations
Specialty Retail Compliance Audits
Compliance Audits are a necessity for specialty retail brands because they can provide key insights regarding employee performance and competitive benchmarking, among other important factors. Specialty retail compliance audits can unlock key insights regarding your brand’s interactions with your customers, including but not limited to:
Are our competitors working to improve and maintain their Customer Experience standards?
Is the specialty product we provide regulated by a third party?
Does each store uphold brand standards related to appearance, merchandising, displays, etc.?
Are sales associates knowledgeable, helpful, professional and engaging?
Integrated or Stand-Alone Programs | Unified Reporting + Analytics
Second To None is differentiated in our ability to offer Operationally-based measurement solutions – Mystery Shopping and Compliance Audits – along with Customer-based solutions Voice of Customer feedback surveys – then unifying data streams into a robust, real-time and role-specific Analytics and Insights platform.