Eliminating the Sales of Vape/E-Cig Products To Minors
Companies invest considerable resources into creating and nurturing consumer trust and brand equity. Protecting your brand equity from risk, liability and erosion is more important than ever.
As vaping and e-cigarette products become more prevalent in the market, it is important to understand how these new items are being absorbed in society. Specifically, many of these products have been sold illegally to minors, without proper oversight or regulation. As a result, the governing bodies are implementing strict policy to ensure that brands that stock e-cigarettes or vaping products remain compliant with legal regulations, making a Compliance Audit program a necessary investment to mitigate any potential risk.
Compliance Audit solutions are comprehensive by design, allowing you to measure both qualitative and quantitative elements of your brand, from operating standards to employee behaviors and every critical element in between.
Our approach to optimal program success:
Integrated Program Design
We design and customize every aspect of your Compliance Audit program around your organizational lens (how you view and interact with your customers), brand and regulatory standards, to ensure the resulting business intelligence is both relevant and actionable to your stakeholders in the field, while being mindful of drawing the direct linkages back to how your customers experience your brand.
We engineer flexibility into your Compliance Audit program, utilizing a modular questionnaire framework that offers 1) a “core” module dedicated to monitoring and tracking the most important behavioral and operational drivers of the customer experience and 2) “dynamic” questionnaire modules through which emerging initiatives or changing regulatory criteria can be quickly assessed and acted upon
Extensive Auditor Network
With a proprietary network of over 450,000 consumer compliance auditors across the U.S. and Canada, we can confidently guarantee that we have shoppers wherever and whenever you do business. Second To None is also a founding member of the International Mystery Shopping Alliance (IMSA), enabling us to offer worldwide Mystery Shopping solutions in every major global market.
Refined Compliance Auditor Selection
We customize the selection of consumer compliance auditors for your program based upon specific demographic and lifestyle attributes, ensuring deployed auditors most closely match your actual and target customer base. We have a targeted pool of Millennial evaluators aged 18-28 that are used to conduct tobacco compliance audits throughout North America. These individuals are specifically trained to evaluate state and federal signing and identification verification/validation. This pool of shoppers will attempt to purchase a tobacco product and report on the associate’s compliance to state, federal and organizational standards. A receipt is required to ensure the correct store location, time of audit and employee name.
Our auditors are carefully managed on a day-to-day basis by our internal team of field operations specialists, and are continually rated and ranked according to several quality-related metrics. Auditor performance according to our quality metrics influences and determines individual eligibility for assignments. Our systems also monitor for scoring bias (both positive and negative) and we regularly inactivate those who consistently display a tendency to award high or low overall scores.
Focus on Data Integrity
We employ a multi-phase Quality Assurance process that involves the extensive use of statistical process controls, as well as editing, clarifying and proofreading by a minimum of two different internal quality assurance associates who have been trained according to your program’s quality criteria. The end result is that each Compliance Audit report meets your exacting standards prior to being released to you and distributed to your stakeholders in the field.
Our CATAPULT reporting console provides you access to your Compliance Audit results in near real-time, and offers a wealth of customizable and user-friendly reporting features, including data visualization, that empower you and your field management to take action quickly and accurately.
We utilize a variety of transparent and best-in-class qualitative and quantitative tools that your team can understand and that quickly transform Compliance Audit data into meaningful operational, sales and marketing insights. Key findings are always presented in an intuitive, easy-to-understand manner, allowing you to take action with clear priorities in mind.