What We Do
Second To None designs and executes precision mystery shopping and customer experience (CX) research programs for consumer-facing brands across North America. Unlike firms that offer one-size-fits-all surveys or disconnected data, we deliver customized, actionable insights rooted in human behavior—so you can see your brand the way your customers do, and act with confidence.
“Today’s leading brands consciously focus on the customer experience. Regardless of your industry or consumer offering, customer experience is the product, and is increasingly the key determinant of your future relevancy and existence.”
Contributing to the vitality of where we work and live: Healthy, vibrant communities lift our spirits and quality of life. We’re proud to support local non-profits in the arts, education and social services. Through volunteerism and financial support, Second To None assists those in need and contributes to a better society. Our associates benefit as well, through the intrinsic satisfaction derived from giving back in a meaningful manner.
