The Blog: Point of View

Why Many B2B Brands are Beginning to Target Consumers

Technology has opened up communication between brands and consumers more than ever before, resulting in a business atmosphere where customers have virtually unlimited access. While this has been positive for most kinds of brands, those that typically sell to wholesale retailers are beginning to realize the value of cutting out the middleman and working directly with consumers. This trend is documented in […]

Customer Connectedness and Customer Experience

In a recently published Temkin Group Insight Report, the Temkin Group revealed and explained their four Customer Experience core competencies. These core competencies are Purposeful Leadership, Compelling Brand Values, Employee Engagement and Customer Connectedness. Second To None published a four part blog-series expanding upon each of these Customer Experience pillars provided by the Temkin Group. […]

Customer Experience Now Considered Vital For Success

While it is still a growing trend, brands are now viewing Customer Experience with higher regard than ever before. It makes sense that brands are valuing CX in this light, considering the amount of purchasing power that customers have now compared to the past. But how did this trend towards Customer Experience take place. The following piece goes into to […]

Employee Engagement and Customer Experience

In a recently published Temkin Group Insight Report, the Temkin Group revealed and explained their four Customer Experience core competencies. These core competencies are Purposeful Leadership, Compelling Brand Values, Employee Engagement and Customer Connectedness. Second To None is publishing a four part blog-series expanding upon each of these Customer Experience pillars provided by the Temkin […]

The Importance of Reaching Mobile Consumers

Figuring out ways to reach consumers is essential for brands looking to form long-term relationships with customers. By focusing brand resources on establishing communication via mobile device channels, your brand reducing the effort that a customer must take to find your product or service. This is important because as technology increases, there is a huge percentage of customers […]

Make The Digital Experience Easy for Customers

The ability to reach customers online is extremely valuable for those brands looking to create an optimized Customer Experience because this is where customers spend most of their time. Once this philosophy reaches its peak, it will be even more challenging for brands to separate themselves from the pack, so it is vital that your organization is ready […]

Compelling Brand Values and Customer Experience

In a recently published Temkin Group Insight Report, the Temkin Group revealed and explained their four Customer Experience core competencies. These core competencies are Purposeful Leadership, Compelling Brand Values, Employee Engagement and Customer Connectedness. Second To None is publishing a four part blog-series expanding upon each of these Customer Experience pillars provided by the Temkin […]

Adobe CEO On the Importance of Integrated Customer Experience

Brands in virtually every industry are realizing the disruptive nature of growing customer expectations. Customers do not want to work to reach your product or service, and will quickly go to a competitor if your brand does not have up-to-date customer service technology. Those brands that do focus on providing a great Customer Experience as a centralizing company […]

Purposeful Leadership and Customer Experience

In a recently published Temkin Group Insight Report, the Temkin Group revealed and explained their four Customer Experience core competencies. These core competencies are Purposeful Leadership, Compelling Brand Values, Employee Engagement and Customer Connectedness. Second To None is publishing a four part blog-series expanding upon each of these Customer Experience pillars provided by the Temkin […]

4 Tips to Curate an Industry-Leading Customer Experience Platform

A great Customer Experience is built on excellent individual interactions, but the best way to encourage these interactions is to create a model to guide employees. A Customer Experience model is vital to success because it helps brands focus their efforts and further engage employees. Specific parameters help encourage consistency, and improve these base individual interactions. To learn more, check out […]