Our Story

We’re a 30-year old customer experience agency with the passion of a start-up, heart of a servant leader, the collective wisdom that only comes from working closely with exceptional brands, and the authentic work ethic of a company born and raised in the Midwest. We’re proud to call Ann Arbor, Michigan our home, while serving both emerging and well-established brands across the U.S. and Canada.

Our Team

Second To None is purpose-driven and human scale. Our intentionally modest size and fierce independence allows our sixty team members to give of their best selves in service to our clients. We are agile, thoughtful, creative and fanatic about devoting our complete and undivided attention to each client engagement. Our agency sits at the intersection of technology, CX research, insights and serving you as a trusted advisor.

Meet Our People

We wake each day to live our mission of helping companies and their people reach new levels of customer experience performance. Our most successful projects are with both well-established and emerging regional and national brands wanting to refresh, re-invent or refocus on Customer Experience as a strategic point of differentiation.

Why Second To None?

It starts with shared values and what we call chemistry.  Our focus is unique in that we seek quality of client relationships over quantity and by intentionally limiting the scope of our active client roster, are able to consistently deliver the highest degree of nimble, responsive and long-term solutions.

Engaging with Second To None

What You Can Expect
We approach every client engagement with a clear sense of mindfulness.  Each initiative and solution is intentionally designed to embed three pillars of success:
Strategic Relevance
Galvanized Stakeholder Focus
Design to Brand & Customer Lenses
Align to Brand Goals
Program Integrity
Best-In-Class Solution Design
Industry-Leading Technology
Comprehensive Quality Control
Actionable Outcomes
Real-Time, Role-Specific Analytics
Action Plan Priorities
Positive Brand Improvement

Stewards of our Community

Contributing to the vitality of where we work and live: Healthy, vibrant communities lift our spirits and quality of life. We’re proud to support local non-profits in the arts, education and social services. Through volunteerism and financial support, Second To None assists those in need and contributes to a better society. Our associates benefit as well, through the intrinsic satisfaction derived from giving back in a meaningful manner.
Contributing to the vitality of where we work and live: Healthy, vibrant communities lift our spirits and quality of life. We’re proud to support local non-profits in the arts, education and social services. Through volunteerism and financial support, Second To None assists those in need and contributes to a better society. Our associates benefit as well, through the intrinsic satisfaction derived from giving back in a meaningful manner.
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