Second to None
Second to None
Second to None
Second to None


Bringing humanity to
brand experiences.

Your customers are human. Not pieces of data. They are stories. Not transactions. They are your future. Not simply a moment in time.

At Second To None, we believe your customers today are your future tomorrow and that their daily interactions represent your greatest opportunities. That is why wherever they are, we are. Listening to real-time feedback to help you know, understand, act, and improve.

We have processes and technologies to monitor, share, and see each touchpoint and component of your brand/customer ecosystem. But more than that, our people help you understand what it means, where it can go, and how small changes can represent giant leaps forward.

Working with some of the most respected organizations in the world, we wake each morning trying to make the troubled, better. The good, great. The great, exceptional. The exceptional, ideal. This happens one person, one moment, one experience at a time. And we’d love to be there, right with you.

“Today’s leading brands consciously focus on the customer experience. Regardless of your industry or consumer offering, customer experience is the product, and is increasingly the key determinant of your future relevancy and existence.”

Jeff Hall Jeff Hall
Founder & CEO

stewards of our community

Contributing to the vitality of where we work and live: Healthy, vibrant communities lift our spirits and quality of life. We’re proud to support local non-profits in the arts, education and social services. Through volunteerism and financial support, Second To None assists those in need and contributes to a better society. Our associates benefit as well, through the intrinsic satisfaction derived from giving back in a meaningful manner.

Humane Society of Huron ValleyEle's PlaceFood GatherersHuron Waterloo PathwaysAnn Arbor Area Community Foundation826Michigan