Second to None
Second to None
Second to None
Second to None

Franchise Performance Evaluations

Ensure franchisees uphold your brand promise—consistently, authentically, and profitably.

What Brands Like Yours are Trying to Solve

  • Brand consistency is slipping across franchise locations. Your corporate team is receiving mixed signals from customers about the experience delivered by different franchisees.
  • Franchisees aren’t adhering to operational or CX standards. Despite training, some franchisees deviate from critical expectations that impact guest satisfaction and reputation.
  • You lack objective data to have productive conversations. Without independent insights, it’s difficult to fairly assess and guide underperforming franchisees.
  • Growth plans are at risk. You want to expand, but you need confidence that your current franchise footprint delivers reliably before scaling further.
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The Value We Deliver

  • Unfiltered visibility into frontline execution. Understand exactly what your customers experience at any given franchise location—from service quality to brand compliance.
  • Objective benchmarking across your network. Identify top-performing franchisees and pinpoint gaps needing support or intervention.
  • Stronger franchisee relationships through shared accountability. Create a foundation for mutual success with data that empowers both corporate and local operators.
  • Confidence to scale. Make informed decisions about territory development, renewal, or support allocation with performance data in hand.
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How We’re Different

Human-centered methodology.

We assess not just execution, but the customer’s emotional journey and effort required across the interaction.

Tailored to franchise networks.

Our programs are designed with the nuances of franchise ownership, operational autonomy, and brand oversight in mind.

Actionable, site-specific reporting.

Every insight is presented in ways that can drive real conversations with individual franchisees and corporate teams alike.

What Franchise Performance Evaluations Typically Assess

Customer Experience Dimensions

  • Greeting, friendliness, and employee helpfulness
  • Wait times and speed of service
  • Product availability and presentation
  • Ease of transaction and issue resolution
  • Overall satisfaction and likelihood to return

Operational & Brand Compliance Dimensions

  • Adherence to approved scripts and greetings
  • Store cleanliness and maintenance standards
  • Accurate pricing and promotions
  • Proper uniform and branding usage
  • Local marketing and merchandising execution

Common Use Cases

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Franchise compliance assessments to validate adherence to brand and legal requirements
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Performance-based franchise renewal decisions informed by behavioral data
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Support targeting for new or struggling franchisees
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Recognition and rewards for top-performing franchise locations
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Territory and expansion readiness assessments
We needed unbiased, real-world data to hold franchisees accountable to our standards. Second To None gave us the insights to tie performance to renewal decisions.
VP of Franchise Development, Multi-Location Restaurant Franchise

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Frequently Asked Questions