As customer expectations evolve, so does the need for consistency across every interaction channel. Brands are challenged to:
Our mystery shopping programs assess the full omnichannel journey—evaluating how your brand performs in the real world across key consumer entry points. We:
We simulate realistic customer journeys across all relevant channels, not just isolated touchpoints.
Our approach measures effort, emotion, and brand consistency to reveal how customers feel across the journey.
Get structured, visual reports that compare location and channel performance, using interactive dashboards.
Second To None revealed friction points in our curbside, mobile, and in-store journeys we hadn’t seen in our internal data. Their omnichannel assessments brought the customer’s perspective into our digital roadmap. We used their insights to streamline transitions across channels and improve conversion.
Multichannel means being present on multiple platforms. Omnichannel ensures a seamless and connected experience across all of them.
Absolutely. We tailor assessments to your specific operations—whether you offer two channels or six.
Our nationwide mystery shopper network is trained to follow realistic, scripted journeys that span online, in-person, and contact-based engagements.
Many run monthly or quarterly programs, depending on their customer volume and internal improvement cycles.
You’ll receive actionable dashboards, benchmarks, and narratives designed to inform leadership decisions and frontline coaching.
Connect with our team to explore how a tailored omnichannel assessment program can elevate your brand.
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