Second to None
Second to None
Second to None
Second to None

Pricing

Where smart investment meets meaningful experience impact.

Pricing Built for Clarity, Scale, and Meaningful Impact

At Second To None, we believe pricing should reflect the complexity of your business, the outcomes you need, and the confidence you expect from your data.

That’s why we don’t offer one-size-fits-all packages or off-the-shelf programs. Every engagement is designed around your brand, your customers, and the specific experience risks you’re working to eliminate.

What we do offer is transparency, flexibility, and a clear entry point to get started.


What Shapes Program Investment

Your investment with Second To None is based on a combination of factors, including:

  • Number of locations, channels, or touchpoints evaluated

  • Program objectives, from compliance assurance to experience transformation

  • Evaluation types such as in-person, phone, digital, or blended programs

  • Frequency and duration of measurement

  • Depth of analytics, reporting, and insight activation

  • Integration with training, coaching, or operational initiatives

This approach ensures you pay for what matters, not for excess or unnecessary complexity.


Typical Investment Ranges

While each program is custom-designed, the following ranges help set expectations.

Entry-Point Programs

Starting at $4,000 per month

Ideal for brands launching a pilot, validating assumptions, or establishing a consistent CX measurement foundation.

Includes:

  • Precision mystery shopping or CX measurement

  • HUMAN CX-aligned analytics and reporting

  • Actionable insights designed for immediate operational use

This level allows teams to begin learning quickly, build internal confidence, and scale intentionally.


Ongoing Multi-Location Programs

Typically $6,000–$25,000+ per month

Designed for regional and national brands seeking consistent visibility across locations, channels, or markets.

Often includes:

  • Multi-touchpoint or multi-channel measurement

  • Customized scorecards and experience drivers

  • Trend analysis and performance benchmarking

  • Ongoing insight reviews and optimization support


Enterprise & Strategic Programs

$25,000 – $65,000+ per month

Built for complex, high-stakes environments where experience consistency directly impacts revenue, compliance, and brand trust.

May include:

  • Enterprise-wide measurement frameworks

  • Advanced analytics and experience modeling

  • Role-based reporting and executive dashboards

  • Integration with training, QA, or operational workflows

  • Long-term CX roadmap development


What’s Always Included

Every Second To None engagement includes more than data collection.

You can expect:

  • Purpose-built program design

  • HUMAN CX-driven insight, not generic scores

  • Analytics and reporting included from day one

  • Clear prioritization of what to fix, prove, and scale

  • A dedicated team invested in your outcomes

No surprise fees. No disconnected reporting. No vanity metrics.


Why Second To None

Clients choose Second To None not because we are the least expensive option, but because we are the most precise, human-centered, and action-oriented.

The Second To None Difference

  • Precision over volume
    We measure what matters most, not everything that’s easy to count.

  • HUMAN CX Framework
    Our proprietary approach translates human behavior into operational clarity and business impact.

  • Analytics that drive action
    Insights are designed to be used, shared, and acted on across teams.

  • Built to scale with you
    Programs evolve as your business grows, without forcing unnecessary reinvention.

  • A true partnership mindset
    We align with your goals, your teams, and your pace, meeting you where you are while helping you move forward.


Ready to Explore What’s Right for You?

The best programs start with a conversation, not a quote.

Whether you’re launching a new initiative, replacing a legacy provider, or scaling a proven program, we’ll help you design an approach that fits your organization today and grows with you tomorrow.

Let’s talk about your goals, your risks, and the outcomes that matter most.

 

Pricing FAQs

Why doesn’t Second To None publish fixed prices?

Because fixed prices assume fixed problems.

Multi-location brands vary widely in complexity, risk, and operational maturity. Publishing flat fees would either oversimplify your needs or force you to overpay for capabilities you don’t require. Our approach ensures your investment aligns to actual scope, impact, and business outcomes.


What does the $4,000 monthly entry point include?

Our entry-point programs begin at $4,000 per month and include:

  • Program design tailored to your objectives

  • Precision mystery shopping or CX measurement

  • Analytics and reporting aligned to the HUMAN CX Framework

  • Actionable insights ready for operational use

This is a fully functional program, not a teaser or limited pilot.


Are analytics and reporting an added cost?

No.

Analytics and reporting are included in every program, regardless of size. Insight without interpretation creates friction, not value, and you will never be charged separately for access to your data or standard reporting.


How flexible are your programs if our needs change?

Very.

Programs are designed to scale, adapt, or refocus as your priorities evolve. Whether you are expanding locations, adding channels, or refining objectives, we adjust without forcing rigid contracts or unnecessary rework.


How does Second To None handle data security, privacy, and compliance?

Data protection is built into our pricing and our platform.

Second To None maintains PCI, HIPAA, and SOC 2–aligned data and network security practices, including:

  • Secure cloud-based infrastructure

  • Encryption of data at rest and in transit

  • Role-based access controls

  • Ongoing monitoring and risk management

  • Alignment with applicable SOC 2 Trust Services Criteria

This means your investment includes enterprise-grade security and compliance standards without add-on fees or separate technology vendors.


How does Second To None justify its investment versus lower-cost providers?

Lower-cost providers often compete on volume and surface-level scoring.

Second To None competes on precision, clarity, and actionability. Our clients invest to reduce risk, improve consistency, and protect revenue across their footprint. The return shows up in better decisions, faster corrections, and fewer blind spots that quietly erode performance.


Do you offer short-term pilots or phased engagements?

Yes.

Many clients start with a defined pilot or phased rollout to validate approach, build internal alignment, and establish benchmarks. Programs can then expand intentionally based on proven value.


What contract terms do you typically offer?

Most programs are structured as monthly engagements with clearly defined scope and objectives. Longer-term partnerships are common for enterprise programs and may include preferred pricing, expanded analytics, or additional strategic support.

Transparency is a cornerstone of how we work.


Can your pricing support multi-brand or multi-division organizations?

Yes.

Second To None regularly supports organizations managing multiple brands, banners, or business units. Programs can be designed to deliver enterprise-level visibility while preserving brand-specific insight and reporting.


What’s the first step in getting an accurate investment range?

A short discovery conversation.

We’ll discuss your goals, locations, channels, and risk areas, then recommend a program structure with a clear investment range. No pressure. Just clarity.

 
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