As founder and president of Second to None, Jeff has helped brands deliver consistent, authentic, and intentional customer experiences for over 30 years. Under his leadership, the company has developed an innovative approach to customer experience, measurement, and analytics across diverse industries.
Jeff heads a seasoned group of customer-experience strategists and analysts working on the design and execution of mystery shopping programs, the voice of customer surveys, and operations/sales compliance solutions for such clients as Patagonia, Krispy Kreme, Starbucks, Bose, UnitedHealth Group, Target, Staples, Harris Teeter, and Citibank.
He’s been a guest on MSNBC’s Your Business, and his commentary has appeared in The New York Times, The Wall Street Journal, and Nation’s Restaurant News. Second to None has appeared in BusinessWeek while being recognized three years running as one of Inc. Magazine’s fastest-growing private companies.
“One of the great joys of my life has been being a part of the growth and evolution of Second To None, Inc.,” says Jeff. “A conscious focus on being a purposeful company — one grounded in clear values and principles — has allowed us to build a sustainable business based on what is right for our employees as well as for our clients.”