How to Measure the ROI of CX

In a previous blog, we looked at evidence that points to a strong correlation between customer experience and return on investment.  Indeed, understanding this correlation between the two is very [...]

Illustrating the ROI of CX

Despite its critical role in a company’s success, businesses often place customer experience on the back burner when it comes to financial investment.  The hesitancy towards CX investments stems [...]

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