Second to None
Second to None
Second to None
Second to None

Customer Experience Evaluations

Deliver meaningful, measurable insight into the moments that matter most. Capture the in-the-moment, real-world experiences your customers have—online, in-store, and through service channels—to uncover what’s working, what’s missing, and what’s next.

What Brands Like Yours are Trying to Solve

  • “We don’t know how our actual customer experience compares to what we think we’ve designed.”
  • “Our CX metrics are mostly based on surveys. We need objective validation of what’s happening on the ground.”
  • “There’s a disconnect between brand promise and execution, and we’re losing loyalty.”
  • “We want to know how our service feels from the customer’s perspective—not just what internal teams report.”
Unposed group of creative business people in an open concept office brainstorming their next project

What You Can Expect from Customer Experience Evaluations

  • Objective, Moment-in-Time Snapshots: Gain real-world visibility into what customers encounter at key points in their journey—at the register, at the drive-thru, during onboarding, in-store, or via digital channels.
  • Emotion & Effort Insights: Evaluate interactions from a human-centered perspective, capturing emotional tone, friction points, and frontline empathy through our Human CX Methodology™.
  • Consistency Scoring Across Locations: Compare execution across markets, franchises, and regions to identify patterns and pockets of excellence or concern.
  • Prioritized Experience Gaps: Receive actionable insight into the most impactful experience breakdowns—so you know what to address first.
Woman explaining something to a man in a dealership

What Sets Our Approach Apart

Human-Centered Evaluation Lens

We go beyond checklists to assess effort, empathy, and emotional tone, allowing your team to act on customer sentiment, not just compliance.

Channel-Agnostic Design

Whether you're serving customers via brick-and-mortar, mobile app, call center or delivery, our evaluation programs are tailored to the customer journeys that matter most to your business.

Custom Scoring & Benchmarks

We align with your internal CX KPIs and provide comparative benchmarks across similar industries and brand tiers, so your insights are context-rich and decision-ready.

What Customer Experience Evaluations Can Include

Common Areas of Focus

Types of Insights You’ll Gain

Onsite service interactions (e.g., greeting, wait time, resolution) Gaps in service consistency and frontline behaviors
Digital touchpoint performance (e.g., mobile app, online chat, email) Customer effort and friction mapping across journeys
Environment and ambiance (cleanliness, navigation, comfort) Emotional impact and perception of brand care
Cross-channel continuity (e.g., BOPIS, returns, call/chat transfers) Disconnects between promise and experience
Adherence to brand values and tone Signals of empathy and emotional resonance
Peak vs. off-peak consistency Operational vulnerabilities under stress
Partnering with Second To None gave us clear visibility into how our frontline staff interactions were impacting loyalty across regions. We now have actionable insights to prioritize coaching and elevate brand consistency.
VP of Customer Experience, Fast-Casual Restaurant Chain

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Frequently Asked Questions