Second to None
Second to None
Second to None
Second to None

Competitive Intelligence Shops

What Brands Like Yours Are Trying to Solve

  • Are we competitively priced—and does that message reach the customer at the point of sale?
  • What differentiators are actually landing with consumers, and how do we stack up in that moment of decision?
  • Are there gaps between what competitors say they do and what they actually deliver?
  • How quickly are our competitors adapting to market trends, pricing pressures, or customer expectations?
Smiling woman ticking off list at supermarket

What Competitive Intelligence Shops Deliver

Our Competitive Intelligence mystery shops provide timely, objective, and field-tested insight into how your competitors operate in real life—beyond what they promote on their websites or in press releases.

  • Benchmark your performance against real-world competitor execution at the store, online, or contact center level.
  • Uncover pricing strategies and promotional positioning that may be influencing customer behavior.
  • Reveal brand promises vs. operational delivery by comparing actual experiences at competitor locations.
  • Identify service gaps and differentiators that you can leverage for strategic positioning.
Young couple in consumer electronics store looking at latest laptop, television and photo camera

Why Clients Turn to Us

1

Objective, Side-by-Side Comparisons

2

Custom Scenario Design

3

Discreet Field and Digital Execution

4

Strategic Reporting & Insights 

How We Do It Differently

Experienced Competitive Shop Designers

Omni-Channel Execution

Action-Driven Dashboards

What a Competitive Intelligence Shop Entails

Included Assessments

Strategic Insights Unlocked

In-store evaluations of competitor pricing, service levels, and product availability What customer-facing differentiators are real—and which are merely claimed
Digital mystery shops of eCommerce platforms and customer service interactions How competitors handle support, returns, upselling, and product guidance
Tracking of limited-time offers and promotional campaigns How your pricing and marketing strategy compares in real time
Observation of competitor merchandising, signage, and visual standards Where you can gain brand presentation advantages at shelf or storefront
Secret inquiries into loyalty programs or special services What perks and retention strategies are being deployed successfully
We gained a clear picture of how our competitors were winning on wait time and upsell consistency. Second To None’s reporting gave us a direct line of sight into where we were falling behind. That visibility helped us craft training initiatives to close the competitive gap.
Senior CX Insights Analyst, Regional Banking Institution

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Frequently Asked Questions