Launching a new store location or rolling out a fresh concept—whether it’s a format, merchandising strategy, service innovation, or operational redesign—comes with significant investment and risk. Brand leaders need to ensure that the customer experience, operational readiness, employee performance, and brand consistency are fully aligned from day one. But internal reports and post-launch metrics often arrive too late—or miss critical first impressions from real customers.
Common client challenges include:
Second To None’s New Store or Concept Rollout Evaluations provide a structured and objective lens into how your newly launched locations or initiatives are performing from the perspective of real customers.
Our programs deliver:
We’re able to quickly deploy field teams to assess new locations or test concepts, capturing critical insights in the first hours, days or weeks post-launch.
Our proven evaluation frameworks apply to any B2C vertical—from retail to restaurants to healthcare and financial services.
We blend emotional, effort-based, and outcome-based feedback to uncover what truly matters to customers in your first impressions.
Evaluate how a new store format is received in high-traffic vs. neighborhood settings.
Assess dine-in, pick-up and mobile ordering execution during soft-launch.
Measure new clinic rollout readiness across administrative, wait time and bedside manner.
Validate in-branch service model shifts or tech-enabled lobby redesigns.
Their evaluations helped us validate if our concept was delivering the experience we designed on paper. That clarity gave us confidence to scale smartly.
Ideally, 4–6 weeks before the first launch location goes live. This allows for program design, evaluator sourcing, and pilot runs if needed.
That depends on your expansion scale. We recommend sampling across different markets, formats, or customer demographics for comparative insights.
Yes. We often align our assessments with internal KPIs, training modules, and operations checklists.
Our rollout evaluations are built for launch context—fast deployment, nimble adjustments, and a deep focus on CX, employee execution, and operational readiness.
Absolutely. We can transition from initial rollout assessments to ongoing CX monitoring, creating continuity and longitudinal insights.
Let’s talk about how you can gain high-impact insights from day one of your next launch.
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