Second to None
Second to None
Second to None
Second to None

Product & Service Testing

Ensure the consistency, quality, and reliability of your offerings across every location, channel, and customer touchpoint.

What Brands Like Yours Are Trying to Solve

  • Inconsistent product execution, availability, or quality across locations.
  • Concerns over new product launches or service rollouts not being properly delivered.
  • Service features being promised but not executed (e.g., warranty, setup, installation, consultations).
  • Lack of real-world validation that operational, marketing, and training efforts are translating into customer-facing performance.
young woman shopping for fruits and vegetables in produce department of a grocery store supermarket

What We Deliver

Objective Field Testing

Launch Readiness Validation

Performance Accountability

Brand Experience Continuity

Objective Field Testing
Launch Readiness Validation
Performance Accountability
Brand Experience Continuity

How We Do It Differently

Human-Centered Methodology

Our "Human CX" approach blends emotion, effort, and experience—bringing real customer expectations into focus.

Cross-Channel Testing

We go beyond brick-and-mortar—assessing ecommerce, delivery, support, or app-based services.

Operational Integration

We collaborate with your product, marketing, ops, and training leaders to ensure our evaluations support continuous improvement.

What Product and Service Testing Entails

Examples of What We Assess:

  • Product availability, presentation, packaging, and quality
  • Staff knowledge and ability to explain product features or service benefits
  • Execution of add-on services (installation, setup, warranty, consultations)
  • Consistency of limited-time or seasonal offers
  • New product or service rollouts
  • Adherence to promotional pricing and bundling

Environments We Evaluate:

  • In-store displays and inventory
  • Ecommerce ordering and fulfillment
  • Mobile app experience
  • Home or on-site service delivery
  • Contact center interactions
Before launching a new claims process, we used Second To None to pressure test every customer touchpoint. Their mystery shoppers revealed where confusion, delay, and service breakdowns occurred. We implemented changes that immediately improved satisfaction and reduced call volume.
VP of Member Services, National Insurance Provider

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Frequently Asked Questions