Retail

The retail industry is one of the most volatile, hyper-competitive sectors in today’s economy.

Does your brand have a clear roadmap as to how it will remain relevant with ever-shifting consumer preferences and expectations? We can help.

Second To None helps retail brands outmaneuver the competition by effectively linking customer and operational insights to sales performance.

We’re experienced. We’ve designed and managed highly customized retail mystery shopping and customer feedback programs for leading brands across North America. Our solutions have been tailored to the needs of department stores, mass merchandise brands, big box retailers, wireless retailers, consumer electronics brands, grocers and supermarkets, pharmacies and drugstores, bookstores, video and game retailers, as well as specialty retail and luxury brands.

Our Brand Authenticity approach offers a set of powerful tools for gathering, analyzing and acting upon key customer insights:

Retail Mystery Shopping, Retail Compliance Audits and Retail Customer Feedback Surveys. In order to nurture customer advocacy and drive sales, our research solutions are based on two correlated lenses – the brand lens (how you’re performing to your operational standards) and the customer lens (how do your customers perceive performance and rate satisfaction).

Moving you from data-driven to data-informed:

The design and execution of customer experience measurement solutions are mere table stakes. Working as a trusted advisor, we deliver significant value and insights through our fact-based consulting, analytics and reporting, all of which are included as part of our total program management services.

Our work enables your key stakeholders, from store managers upward through your organization to corporate headquarters, to understand “How am I performing?”, “How do I compare?”, “How am I trending?”, and “What are my most critical priorities to achieving greater customer satisfaction and sales?”

Our robust analytics and reporting services deliver clear, fact-based marketing and merchandising compliance insights to the right people at the right time, enabling you to focus with pinpoint accuracy on the most important action planning and priorities, at every level of your organization.

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