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6 Benefits of Using Brand Monitoring Platforms

6 Benefits of Using Brand Monitoring Platforms

6 Benefits of Using Brand Monitoring Platforms

With endless channels to connect people from all over the world, social media has revolutionized our daily lives. People use different digital sharing outlets to share their thoughts, their stories and – most importantly for businesses – their opinions. Social platforms are sources of genuine feedback for businesses to rely on. However, traditional channels restrict you from seeing what your customers are saying about your brand. That’s where ...

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How Our STN Community Responded To Interesting Questions

Interesting Answers To Interesting Questions Interesting Answers Interesting Answers To Interesting Questions 

We decided to do something fun by asking our Second To None community some interesting questions. Check out some of these creative, funny, and interesting answers!

Answers:

“Healing touch” – Lynda H.

“The Power of Persuasion” – Stephen M.

“Prediction” – Natalie D.

“To inflict LOVE on all…” – Joyce ...

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6 Essential Components to Retail Mystery Shopping

6 Essential Components to Retail Mystery Shopping

6 Essential Components to Retail Mystery Shopping

All organizations in the retail industry share a common goal – to be authentically, consistently, and intentionally customer centric. Mystery shopping programs have helped many companies reach this goal by uncovering the underlying behavioral and operational drivers of customer experience.

But before embarking on a journey to greater excellence in service, you will need a mystery shopping program that will bring powerful insight and great value. Here ...

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Infographic: 6 Basics of Customer Experience

6 Basics of Customer Experience

Customer experience is important, but with plethora information nowadays, it’s hard to decipher which tips are more imperative than others. Therefore, here are six laws of customer experience if all the information was boiled down to the rudimentary, must-know concepts.

 

 

Infographic

 

Original Source: Customer Experience Matters

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Touching Southwest Airlines Customer Service Story

Touching Southwest Airlines Customer Service Story

Touching Southwest Airlines Customer Service Story

With so many stories about maltreatment from airline companies circulating, it’s hard not to criticize them. However, here’s one story in particular that might change your outlook on the preconceived notion that all airline corporation are heartless.

Not only does this story exemplify great customer service, but it may also put you into tears. So grab a tissue and without further ado, ...

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Innovative Ways To Increase Employee Engagement

Innovative Ways To Increase Employee Engagement

Innovative Ways To Increase Employee Engagement

Drop the traditional ways of engaging employees – they don’t work. According to a recent Gallup and ADP poll, 67-70% of the workforce report being disengaged with their work. How does this staggering statistic translate in terms of revenue? ADP reports that for every dissatisfied, uninspired, or detached worker, there is ...

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Guide To Avoiding Mystery Shopping Scams

Guide To Avoiding Mystery Shopping Scams

Guide To Avoiding Mystery Shopping Scams

You find yourself always bombarded with emails with mystery shopping opportunities. The email headline may read something like, “Earn $15 in 15 minutes!” but it sounds too good to be true. You’ve never taken a mystery shopper assignment before, so you’re apprehensive about accepting the secret shopping jobs.

It’s true that there are many scams in this field of business, but there are many valid mystery shopping opportunities ...

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5 Staggering Statistics On Brand Loyalty

5 Staggering Statistics On Brand Loyalty

5 Staggering Statistics On Brand Loyalty

All businesses know that customer retention drives revenue, but exactly how important is it to keep your customers loyal to your brand? Here are some staggering statistics on brand loyalty that proves keeping customer loyal should be at the top of every business’s set of priorities.

Why brand loyalty is imperative.

  1. Cost. It costs 5 times more get ...
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Voice of Customer: Why Use Surveys And How To Get Responses

Voice of Customer: Why Use Surveys And How To Get Responses

Voice of Customer: Why Use Surveys And How To Get Responses

The Voice of Customer (VoC) is imperative for companies to gain insight from consumers about their product or service. One way of conducting effective VoC research is through surveys, but many businesses fail to utilize this branch of research because they simply do not think they work. If you find your company in this mindset, your company is not doing their best to listen ...

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3 Pillars For Providing Exceptional Customer Experience

3 Pillars For Providing Exceptional Customer Experience

3 Pillars for Providing Exceptional Customer Experience

Providing exceptional customer experience is hard. With more than 50% of consumers switching between companies in 2013, many businesses have yet to remedy the high turnover rate with great customer service. So how do you retain your customers and cultivate a strong consumer relationship? The three key points are:

  1. Value your customers. Personalizing consumer experience is critical – you don’t want them ...
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